Revolutions have been ignited by it, cardinals and popstars swear by it, it inspires high art and horror, and symbolizes both pomp and danger--there’s nothing boring about the color red.
We’re hard-wired to it. Primal and alarming, red forces us to take notice, to stop and admire. No other color has been so beloved by monarchs and rebels or used as widely across social and political movements. Channeling feelings from rage to love, red’s multiplicity makes it a must in every wardrobe.
In the West, the color red has launched rosters of fashion houses. Think Christian Loubiutons’s famous red sole shoes; Alexander McQueen’s billowy ballgowns fit for an empress; and Valentino’s starlet gowns.
In Africa, where red appears everywhere from spice stalls in the north to clay and dyed fabrics in the west, new fashion entrants are interpreting the color in new ways with deep crimsons, flirty pinks, and more overtaking runways. Here, the color red as explored by CLAN, EDAS and more.
Here, a romantic take on drapery. The CLAN Rose Jumpsuit hangs at floor-length and hugs the body while laying elegantly across the legs. Asymmetrical lace and ruffle detailing around the shoulders provide an architectural, yet delicate contrast to the otherwise flowy garment.
If you favor statement-making shoes, Loza Maleombho has a pair of leather and perspex heels that are ripe for conversation. Either a playful addition to a formal outfit or the underline to festive looks, you'll never be a wallflower with red tasseled accents.
Made of supple leather in a deep crimson, the EDAS bag is poppy yet timeless, featuring an extra-large white buckle for striking visual contrast. With a cotton-lined shoulder, magnetic closure and hidden interior pockets, there’s as much appeal in the function as the form.
There’s something inherently spiritual about red. It feels natural then, that the design team Simon and Mary would present their unisex interpretation of the Fez (complete with a signature pin) in a cherry-like hue. Pointed at the top, with a custom circular fit, this hat ideal for outings in crisp autumn nights.
Redd garments look best in movement. The Elle Est… Fleur de Rouge Dress is flowy with detachable kimono sleeves that can be adjusted and sway to suit the wearer. From side seam pockets to zippered necklines, the true complement to this garment's tomato-like hue is its versatility.
Writer - Amber Nicole Alston
Amber Nicole Alston is a New York-based beauty and culture writer. Her work frames urban life, fashion, and beauty around specific histories and cultures. In addition to writing, Amber also styles and conceptualizes fashion shoots.